Marketing Management/Communications Management
Zagreb School of Business offers a professional study of marketing that takes 3 years and earns a student 180 ECTS points upon completion of the programme.
The study is completed after all the exams from the 3 year programme have been taken and a professional paper has been written and defended in front of the committee.
At that time, a student obtains an academic title:
Baccalaureus/ baccalaurea in marketing and communications (bacc.oec.)
According to the principles of Bologna declaration, this study is conceived to allow student mobility at this level of study as well as to upgrade on complementary studies in Croatia and other universities in the world.