2nd Conference Fedor Rocco

Second international scientific-professional conference "Fedor Rocco", entitled "Life in the digital age: Social aspects’’, was held in Zagreb on March 18th 2016 in congress center of Hotel International.

The first International Scientific Conference "Fedor Rocco" was our first gathering marked by high-quality plenary sessions, including more than thirty papers presented in each of the three thematic areas. The second Scientific Conference "Fedor Rocco" provides researchers and practitioners a unique opportunity to share and enrich their knowledge in marketing, communication and contemporary economic issues.

CONFERENCE THEME: LIFE IN THE DIGITAL AGE: SOCIAL ASPECTS

Themed conference papers were divided in three separate modules: marketing/communications/economics and politics: 

MARKETING:

Consumer Behaviour

Brands and Brand Managment

Market Research and Marketing Metrics

Industrial Marketing and New Product Development

Digital Marketing and Social Media

Marketing Innovation and Smart Technologies

Advertising and Crowdsourcing

Innovation in Marketing Education

Marketing of Services

Art, Culture and Creative Design Thinking

COMMUNICATIONS:

Corporate Communication and Reputation Management

Internal Communication and Social Media

Crisis Communication and PR

Information Management and Media

Future Internet/ Future Networks

Creativity and Content in the Media

Media Literacy          

Traditional Vs. Contemporary Communication

Challenges of Journalism profession in a Digital age

Virtual realit as Communication Tool

CONTEMPORARY ECONOMIC ISSUES: (interdisciplinary topics)

Global Business Environment Analysis

Social Enterpreneurship

Cross-Cultural Dimensions of Business Economics

Tourism and Hospitality Managment

Organizational Behavior and Business Ethics

E-Business, Entrepreneurial Management and IT

Organizational Theory and Strategic Managment

Financial and Risk Managment

Corporate Governance          

CS Rand Sustainable Development